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Senin, 29 September 2014

Download , by Jim Al-Khalili Johnjoe McFadden

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File Size: 3660 KB

Print Length: 370 pages

Page Numbers Source ISBN: 0307986829

Publisher: Transworld Digital; 01 edition (November 6, 2014)

Publication Date: November 6, 2014

Language: English

ASIN: B00LW3YISO

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I read every book about quantum physics and quantum biology that I can get my hands on, and I like this one the best. First of all, there is no math in it, which is great for those of us who aren't Einstein. Even without the math, though, understanding quantum physics can still be difficult to comprehend - even for someone who was raised on this stuff, like me. This book does a really good job of explaining the unexplainable and baffling nature of our universe. In particular, I like the author's use of metaphors to help describe how things work in the quantum world. Sure, it's reductionist. There's no way it can't be reductionist without getting into the mathematical formulas of how it all works. But if you're not into advanced calculus, imaginary numbers, and memorizing a bunch of formulas that go way beyond your comprehension, this book is the next best thing. I bought the Kindle version, but now I want to buy the paperback, too.

Quantum physics is certainly weird, but it isn't controversial any more. Quantum effects make technologies such as MRI possible. The authors do a good job of explaining the various physical quantum effects. The description of the famous two slit experiment is very clear in this book. Even though you find the results bizarre, you do understand what the results were and what they say about the quantum world.Quantum effects in biology do not seem bizarre. There is no additional weirdness, just quantum weirdness applied to minute biological processes. The authors focus on where and how quantum effects come into play, for example, in bird navigation or photosynthesis. The authors deal with the questions of why you need quantum physics rather than classical physics to explain specific results. They explain how a particular quantum effect achieves (or could achieve) a desired end. They explore how a tiny or animal cell can maintain quantum coherence (i.e. preservation of a quantum state necessary for quantum effects) long enough to allow the process to complete when physics labs cannot maintain quantum coherence for nearly as long despite massive equipment. Finally they explain how minute events can have a profound influence on living beings which are vastly bigger despite a general expectation in the scientific community that something tinier than a hair on a dog's tail could not possibly wag the dog.Aside from being easy and enjoyable to read, the book references published experiments and theoretical papers used in building up the narrative, including some papers which were published only months before the book was published. You get a feeling of observing the state of quantum biology just a few months ago. The authors also do a good job of showing what's speculative and what has been supported by research conducted in labs around the world. You end up feeling there is ample reason to believe that quantum physics plays an important role in biological processes.

Absolutely excellent. The best explanation of quantum mechanics ever and this from an undergrad business major with a master's degree in writing who dabbles in 'weird science' to stretch her brain (and to write convincingly--a factor she's not yet proven). I've recommended this to the very few people I know who also love the challenge of modern physics or those who simply cannot help themselves when it comes to weird science or those who thirst to understand the basis of life. Next time I'm in London, I'm going to look these guys up. A true wow! And also a bit gutsy, especially the ending.

Every now and then (very rarely, in fact) someone has the gumption to write an exposition of a difficult concept in a way that a reasonably (that's me, I'd like to think) intelligent person can grasp it. The last time I can recall that sensation was with James Glieck's Chaos. But these guys have hit a home run, explaining how quantum "stuff" can be here, there, and everywhere, all at once, and not even BE, but kinda be, since it may not be someTHING, but rather just a diaphanous wavy kind of thing that might be anywhere, as identified by some pointy headed mathematician describing some kind of a wave. Schrodinger's cat notwithstanding, the concepts, and especially the importance and application of this kind of quantum gobledygook has heretofore escaped me (and frankly has extinguished any interest in understanding it, since it normally is presented an an enigma). This book got me over the activation energy required, and I couldn't put it down. Beyond that, there's a nice touch here and there of humor, and mundane examples which, though necessarily imperfect, illustrate some really basic ideas. One comes away wishing there was an opportunity to meet these guys in a pub somewhere just to chat over a pint. I'll bet they're really good company.

As a neuroscientist I have found this book invaluable for my research. Previously the whole subject of the possible role of quantum mechanics in brain mechanisms had been clouded in a fog of mystery and controversy. "Life on the Edge" clears away this fog and makes the whole field easy to understand. Recent research described in this book reveals the important role of quantum mechanics in sharpening up the function of certain key mechanisms in the brain—especially the function of voltage-gated ion channels that play a key role in neural computations. The field is now open for the discovery of other brain mechanisms in which quantum mechanics may be operating.Thanks and congratulations to Jim and Johnjoe!

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Jumat, 26 September 2014

Download Ebook , by William L. Shirer

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, by William L. Shirer

Product details

File Size: 3844 KB

Print Length: 1567 pages

Publisher: RosettaBooks (October 22, 2014)

Publication Date: September 1, 2018

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07H18D3WV

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Amazon Best Sellers Rank:

#2,939 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Top-notch history/journalism. It was written after Mr Shirer's classic "Rise and Fall of the Third Reich" and shares that book's wealth of documentation and detail. It traces the whole history of the Third Republic, from its inception after the Franco-Prussian War to its fall after Hitler's invasion and defeat of France in 1940, but the stress is very much on the chaotic state of the Republic in the wake of World War I. Perhaps because he was personally fond of France, Mr Shirer makes no apologies for casting many politicians (and their mistresses) as villains. The French military come off little better.This book was written in the 60's, when many French citizens were still in denial about collusion with the Nazis by the Vichy regime. Whether new facts have come to light since then I can't say, but the judgment of history remains pretty much the same as that expressed by this book.Note: It's very long.

In The Collapse of the Third Republic: An Inquiry into the Fall of France in 1940, (written by the author of The Rise and Fall of the Third Reich), Mr. Shirer paints a fascinating picture of an incompetent regime struggling with the rise of a powerful and aggressive state across the Rhine River. The French failed diplomatically, in Europe and internationally, strategically, tactically, and in several ways morally, when the test finally came. As the end neared their democratic bodies threw away everything and France adopted a quasi-dictatorial form of government where individual liberty was smothered by a powerful police state led by one of their most famous generals.The history of the Third Republic is a bit confusing, but Shirer manages to make some sense of it as he guides the reader toward the devastating end of the Republic’s history. In many ways the story is nearly comical, but the outcome was anything but funny. Thousands of men died trying to defend the Third Republic, but bungling at the highest levels of authority, and on the battlefields themselves, spelled defeat in every aspect of defense. As the leaders of the Republic fled before the Germans, the French premier’s whore was running the cabinet meetings and putting pressure on everyone to follow her ideology of defeat and submission. In the field, generals positioned to significantly hurt the Nazi advance failed to move. In the air, a critical front in the Second World War, the French air force did not show up. Many of her planes and pilots stayed on the ground while important battles were taking place. Shirer outlines all of this in his normally detailed manner.Shirer likes to write about people and he spends his fair share of time in that endeavor. Most of the people prove interesting, but a few are corrupt beyond belief. The fellows from World War I just did not get it, plus, important leaders had separate political ambitions unknown to others. A few individuals making key decisions decided the outcome before the German attack began. Shirer covers these people in detail. Some, a few, were heroic; however, most of these so-called leaders turn out to be scum of the lowest order.The Collapse of the Third Republic was written after the Rise and Fall of the Third Reich and published in 1969. The research, as Shirer makes clear, was exhaustive. Nevertheless, he was stonewalled in many ways by the French government. It seems obvious the French would be concerned by his disclosures, and they should be, given the gravity of their errors.Well written and enjoyable. I highly recommend the Collapse of the Third Republic.AD2

Having read and enjoyed "The Rise and Fall of the Third Reich," I was aware of this title and had wanted to read it for many years. I finally got around to doing so - even though it was almost as long as Rise and Fall, I was able to read it in just 6 weeks. A highly readable, informative insightful account of the French Third Republic, from its founding to its very last days. The Battle of France is a fascinating subject for me. It is the one great moment where the French had their chance to stop evil, and they utterly blew it, just like they blew it at Munich, the Saar Offensive, the Rhineland crisis. Shirer sees this failure as the culmination of a moral decay compounded by the national trauma of WW1 from which the French had never really recovered by the time of WW2. Other historians might disagree with this thesis, yet it is hard to read into the actions and statements of the chief players - Gamelin, Weygand, Reynaud, Laval, Petain, Daladier, Bonnet, and others - and not come to the conclusion that French leadership during this time was thoroughly weak, cowardly, and lacking in vision. Throughout this tale, one can't help but ask, "What if?" What if France had had the backbone to march into the Rhineland in 1936? What if the Saar Offensive had been pursued more vigorously? What if they had accepted the offer of Franco-British Union, a concept so drastic that it could have dramatically altered the history of WW2? What if the French Army had instituted a mandatory retirement policy so geriatric fuddy-duddies like Gamelin and Weygand hadn't been in charge of the Battle of France, and younger more energetic leaders such as De Gaulle had been calling the shots instead?If there is any criticism I have of this book it is the fact that some parts can be tedious, especially all the back and forth about what someone did or didn't say. At times I felt like I was reading a literary version of Rashomon because everyone involved seems to have their own story. The petty details of the constant back and forth between ambassadors and cabinet members could also get quite boring. Also, curiously, a long chapter is devoted to the critical Battle of Sedan, but little mention is given to the Race to Bulson or the Battle of Stonne. Maps in the Kindle version are also difficult to read. But overall, I would still rate this book as five stars - just a wonderful account of one of the saddest, most tragic events in the history of France.

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Kamis, 18 September 2014

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Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives., by Mike Moore


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"This book is an excellent playbook for all marketers - from the most advanced channel practitioners to those just getting started with indirect sales. With a great blend of strategy and tactics, this is a channel marketing MBA all in one place!"Jay McBainPrincipal Analyst, Global ChannelsForrester Research"To build successful channel programs, you need everyone to be on the same page. Marketing Multiplied gives teams a common language and framework that is practical and relevant in today's world of digital marketing. This is a must-read book for my team."Meaghan SullivanVice President, Global Channel MarketingSAP"Even experienced marketers need fresh ideas and inspiration and Marketing Multiplied delivers. I found myself nodding along in many sections and taking down notes in others. Peter and Mike have done a fantastic job pulling together a resource for all experience levels."Guy AramaVice President, Global Channel MarketingConcur"Many of us learn by doing. Peter and Mike's book takes us through the theory and quickly gets to practical applications and models for us to use. This book is a great handbook for the new or experienced channel marketer. I highly recommend it for anyone interested in increasing their channel marketing acumen and experience."Theresa CaragolFounder and CEOAchieve Unite

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There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings. There were zero books about channel marketing, until now. Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results. Traditional channel marketing tactics are woefully behind the times. In Marketing Multiplied, you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy.  Blending practical frameworks with real-world examples, Moore and Thomas break the conventional "random acts of marketing" approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team.  Whether you're new to the field, or a seasoned executive looking for fresh ideas, Marketing Multiplied uncovers the channel marketing concepts and tactics that will kick your channel into high growth.

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Product details

Hardcover: 172 pages

Publisher: FRANKLIN KENNEDY PRESS (February 24, 2018)

Language: English

ISBN-10: 0999774808

ISBN-13: 978-0999774809

Product Dimensions:

5.5 x 0.6 x 8.5 inches

Shipping Weight: 10.4 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

8 customer reviews

Amazon Best Sellers Rank:

#1,475,536 in Books (See Top 100 in Books)

 Do you work for a company that markets and sells products and services indirectly through distributors or partners?That type of marketing, most often known as “channel marketing” is also sometimes referred to as “local marketing” or “partner marketing,” “affiliate marketing” or “alliance marketing.” And when it is done correctly, it can multiply your sales exponentially. Do it wrong and you'll hemorrhage your marketing budget.Regardless of what it’s called, there are a lot of people doing it. There are almost 2 million people on LinkedIn with “channel marketing” job titles.And while there’s a lot of people doing it, until now, there hasn’t been a book that offered solid, real-world ideas that could benefit a channel marketer whether they were new to their role or had been in it for some time.Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book Marketing Multiplied: A Real-world Guide To Channel Marketing For Beginners, Practitioners, And Executives by Peter Thomas and Mike Moore.The book offers a framework for organizing your channel marketing efforts by aligning it with the modern buyer’s journey. It then divides your channel marketing into four sections: 1) marketing to the partner, 2) marketing with the partner, 3) marketing through the partner, and 4) marketing for the partner.“Marketing Multiplied” also includes lots of practical tools and resources that you can apply to your channel marketing efforts today and refer to when you get stuck. And in a nod to the proverb that “forewarned is forearmed,” the book includes an entire chapter that highlights the biggest problems and pitfalls of channel marketing and how to troubleshoot them (often before they happen).

I've had the distinct pleasure of seeing marketing at big and small organizations from the perspective of strategy, execution, analysis, and engineering. Different companies and teams are filled with people with vastly different opinions on the why, what, and how of marketing. It makes it tough to reach consensus across stake holders and a long, trial-by-fire experience for new staff.I've wished for a long time that there was a book that actually explained channel marketing A to Z in a way that makes sense. Marketing Multiplied does exactly that, and it does it exceedingly well. It explains channel marketing as if the author is sitting next to you and making sure you understand every piece of it - beginning to end. If you're in a senior marketing position, read this book to get insights on how to do things better. If you're new to the field, read this book to gain years of education. I'm making this book standard reading for everyone I hire.

This is a great read if you're in the channel marketing space, regardless of your role. Great insights and lots of practical advice for a successful channel marketing program. Easy to read, didn't get too technical.

This is a great refresher book if you've been in Channel Marketing for years and one to give to those who are new to Channel Marketing. I've been in Channel Marketing for years but I still learned some new tips and tricks. Definitely worth the read!

I've sat through countless seminars, and read volumes about channel marketing, and now I'm sad: I wasted quite a bit of time piecing together fragments of knowledge that Mike and Peter have not only consolidated and captured within this book but augmented in a framework that is instantly relate-able, accessible, and actionable. This is not just a book for channel marketers, but for anyone involved in the channel. Of course, channel leaders will find tremendous insight into execution strategy and philosophical approach, but even partners who consume channel services will be able to understand what they should be asking for - no, demanding! - from their providers. Love it!! I can't wait to get back into it and start realigning my channel strategy to this framework.

This book is tremendous for any person looking to drive revenue and grow a company through channel partners. Peter Thomas and Mike Moore nail it with real world application to complex problems related to engaging partners, partner marketing, enabling partners with tools to be successful, the new world buyers mentality, and more. I strongly recommend this book to leaders of channel programs, channel marketers, CEOs, CMOs, beginners and seasoned vets in channel sales, and more. Loaded with gems to make you and your business more successful.

Peter Thomas and Mike Moore are two of the preeminent savants in the channel marketing field. This book perfectly captures the pragmatic "how-to" steps of a highly successful channel marketing program. But they don't stop there. Peter and Mike define the most up-to-date structure of a highly successful channel partnering strategy that starts with a deep understanding of your partner's needs. Any channel executive looking to sharpen their channel demand generation program has to carefully study this must-read plan for success. Well done gentlemen!

I'm an engineer at a company that does a lot of channel marketing, but I had no idea what it was. This book was a good introduction. Clear and easy to read. Definitely worth the time to get a better understanding of how my work contributes to my business's success.

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Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives., by Mike Moore PDF
Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives., by Mike Moore PDF